Case Study

Pharma Ecommerce Website Development

Client Overview

Our client offers the best and top-notch quality PPE safety equipment for wholesale buyers and sellers. Following well-established and trusted relationships with supply chain companies, they offer unrivaled services for essential pandemic safety equipment. They have the operational capabilities to deliver end-to-end services to companies, hospitals, and medical centers. They offer quality products such as 3 PLY face masks, face shields, hand sanitizers, PPE kits, and more. Their motto is to reach more people and supply safety products right on time. To have a vast clientele base, they wanted a WordPress website.

Challenges

The client wanted an eCommerce website from scratch with a user-friendly layout and design. They wanted a website that is easy to navigate and intuitive for the users. The major development in the project included:

  • Optimizing checkout page for an uninterrupted shopping experience of the user
  • Customizations in the home page and the catalog pages
  • Identification of the product/ service and the customer
  • Installation of security patches to keep the business secure from the malicious attacks
  • Ensuring the website is mobile-friendly
  • Adding facilities to the backed content management system
  • Installation of secure payment gateway

Solution

Once we have a clear vision of our client’s expectations and challenges, we started segmenting the model for each integral element of the website. We worked diligently with the client to create a strong eCommerce experience for the customers. Our developers ensured that the customer can easily browse, reserve, or purchase products online. We designed a user-centric experience that highlighted their products. We assigned a team of dedicated developers and designers to create a scalable and feature-rich store. We used breakthrough technology in WordPress to ensure high-security standards along with other crucial features.

  • Improved Information Architecture
  • For CMS, we have used WordPress
  • Custom WordPress theme design and development
  • Installed SEO plugins and implement the content strategy so that SEO score improved
  • Installation of payment gateway with multiple payment options

Result

Our client’s new full-integrated WordPress website lets their audience easily navigate through a beautifully designed website. They can explore all the new components of the website with enhanced security. Products are frequently added and removed as per the inventory requirements. The payment gateway was securely installed for an uninterrupted experience. The organic traffic on the website increased consistently after our development work. Some highlights include:

  • Robust and responsive website design
  • Easy-to-use backend
  • Improvement in overall website sessions
  • Intuitive frontend with user-friendly features
  • 60% increase in website traffic
  • 40% boost in overall sales

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