Case Study

Fashion Ecommerce Website Development

Client Overview

Damen + Hastings is an online store for men’s accessories. The store is backed by a team of creative professionals who share a passion for great design. They craft products that are smart, innovative, and functional. They believe in transforming products, which everyone uses in their daily lives into the best possible iteration. Our client wanted to upgrade website that was flexible and scalable. So, we decided to go with Shopify plus development as the best possible solution for the client’s requirements.

The Challenges

The company needed a upgrade eCommerce website to sell its unique and stylish range of products. The online store required to collect sensitive information, and for this, they wanted a secure system that could protect their sensitive data. The client wanted a payment gateway that is both secure and reliable. They also wanted more organic traffic and hence more sales for their products. Some of the major challenges that our team faced were:

  • Improving the look and feel of the website interface
  • Improve add-to-cart
  • Integrating other Shopify apps
  • Working with script tags

The Solution

We worked on Shopify development and ensured the client’s website had a user-friendly interface. We synchronized their inventory, enabling the company to store their product off-site. We added essential functionalities, linked the front-end back-end, order automation and inventory management. We designed multiple webpage templates to maintain the consistency of different types of content with the latest web development and designing best practices. We conducted full audit of the client’s website, addressed their technical issues, and prioritized some of the important pages.

  • The overall layout and visual appearance
  • Sitemap and wireframe creation
  • Testing and launching
  • Easy-to-use Admin Panel
  • Detailed documentation and quick support
  • Recommended and implemented landing page into HTTP
  • Monitor keyword bids in every few days

The Result

The client’s website was designed to be fully responsive and tested using different web applications and devices. The website navigation and other functionalities worked beautifully on all the devices. We curated different web page templates to maintain the overall consistency for all content types. We performed Alfa testing on the website and once our developers were sure about a clean and smooth user experience, we let the audience go for Beta testing. Some of the highlights include:

  • Increase in the efficiency of the online store
  • Increase in conversion and facilitate sales management
  • Minimize errors
  • Enhanced user experience
  • Data transfer is secure and quick
  • Perfect and seamless working of the website from all ends
  • More inquires for the client's products
  • 53.43% visibility increases
  • Traffic improved by 57.45%

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